Monthly Statistics
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Monthly statistics play an important role in determining whether your website content is relevant vs your marketing. Below is a few examples of how your statistics can be used.
Unique Visitors & Number of Visits
This image gives you an example of the growth rate of your website regarding visits. One clearly wants this to keep increasing on a mothly basis.
Number of visits vs unique visitors also plays an important role and gives you an idea of the average number of return visits per visitor.
Operating Systems and Browsers
The operating systems and browsers statistics provide you with an idea of which technologies would suite your visitors best.
Miscellaneous
More interesting statistics such as how many visitors added you to their favourites provides you with an idea of the effectiveness of your content.
Robots/Spiders visitors
Robots/Spiders are automated electronic visitors sent by the search engines to investigate your site. The more relevant your content and the more regurly updated the more the bots will visit your website.
Visits Duration
If your visitors leave within 30 seconds from opening your site, your probably have a problem as shown here...
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